BRAND GUIDELINES
Our Visual
Identity
Official guidelines for representing Check Cherry consistently. For partners, press, integrations, and internal use.
Logo Usage
The Check Cherry sticker logo is our primary brand mark.
On light backgrounds
On dark backgrounds
Do
- Use the logo on clean, uncluttered backgrounds
- Maintain the original aspect ratio when scaling
- Use provided logo files (don't recreate)
- Ensure sufficient contrast with background
- Minimum size: 100px wide (digital), 1 inch (print)
Don't
- Don't stretch or distort the logo
- Don't change the logo colors
- Don't add effects like shadows or outlines
- Don't rotate the logo
- Don't place on busy backgrounds
Name Spelling
Correct
- Check Cherry (two words, capitalized)
- "Check Cherry helps event pros..."
- "the Check Cherry platform"
Incorrect
-
CheckCherry(one word) -
checkcherry(lowercase) -
Check-Cherry(hyphenated)
Color Palette
The core colors that define Check Cherry.
Primary Colors
Cherry Red
#922025
CMYK: 0, 78, 75, 43
Brand color from logo
Cherry Green
#62B664
CMYK: 46, 0, 45, 29
Brand color from logo
Accent Green
#4caf6e
CMYK: 57, 0, 37, 31
Text highlights, icons
Supporting Colors
CTA Gold
#FFC449
CMYK: 0, 23, 71, 0
Dark Background
#111214
CMYK: 14, 9, 0, 92
Card Dark
#1a1a1e
CMYK: 14, 14, 0, 88
Color Usage
Headings & eyebrows
Use Cherry Green for headings, section labels, and eyebrows. It stays legible on both light and dark backgrounds, which deep Cherry Red does not.
#4caf6e #62B664
Identity & calls to action
Cherry Red carries the brand identity (logo and emphasis on light backgrounds); CTA Gold drives buttons and primary actions.
#922025 #FFC449
Avoid deep Cherry Red (#922025) for text on dark backgrounds — contrast is too low. Use Cherry Green for headings on dark, and reserve red for the logo and light-background emphasis.
Typography
Poppins is our primary typeface across all materials.
Poppins Light (300)
Poppins Regular (400)
Poppins SemiBold (600)
Poppins Bold (700)
About Check Cherry
Official descriptions for press, partners, and integrations.
Short Description
"Check Cherry is booking and client management software built for DJs, photographers, and event professionals."
Full Description
"Check Cherry helps event professionals run their business with online booking, proposals, contracts, payments, and automated client communication, all in one platform."
Questions?
Need logo files, have partnership inquiries, or press questions?